New Sales Director for the U.K., U.S. and Scandinavia

Diethelm Travel Group Names New Sales Director for the U.K., U.S. and Scandinavia


Role Will Be Responsible for Driving Sales Across the Three Markets; Maintaining Key Client Relationships


LONDON; January 11, 2016: Diethelm Travel Group (DTG), an award-winning inbound tour operator servicing Asia, today announced the appointment of Karen Davidson to Sales Director – U.K., U.S. & Scandinavia. Based in London, Davidson will be responsible for managing sales efforts across these three regions further supporting Diethelm’s strong relationships with clients while driving sales in 2016.


Davidson was most recently the Director of Business Development for Shangri-La Hotels & Resorts overseeing the leisure marketing within the U.K. and Ireland. During her 16 years with the company, she was responsible for a variety of accounts, including the top volume producers, luxury operators, cruise specialists and niche touring operators, while directly supervising all sales and marketing activities throughout the leisure market.


“Davidson comes to us with not only an extensive background in the hospitality and travel industry, but also a strong commitment to quality, successful relationships and company dedication,” says Lisa Fitzell, Group Managing Director of Diethelm Travel Group. “We couldn’t be more pleased with having her join Diethelm Travel Group and anticipate an incredible year to meet KPIs and sales targets, as well as strengthening Diethelm Travel’s reach within the significant U.K., U.S. and Scandinavian markets.”


Dedicated to exceptional service, Diethelm Travel Group prides itself on its outstanding team, both within Asia and abroad, while continually providing clients with unforgettable Journeys of a Lifetime.


Warm regards,

Lisa Fitzell

Group Managing Director

Diethelm Travel Group


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