Country Manager – China

Position Overview

Position: Country Manager

Work type: Full time

Directly Reports: General Manager – Diethelm Travel China

Location: Kunming, China


The purpose of this role is to grow Diethelm Travel China overall sales and revenue in line with the budget. Day to day category management and ownership of all Diethelm Travel China’s product to ensure the following points are met:


  • Sales and revenue are maximised and in line with budget expectations
  • Sles by product are understood and product issues/ opportunities identified and fed back to the General Manager as well as suppliers
  • Diethelm Travel China is championed and heavily featured in marketing activitiy
  • Account management for volume business
  • Overseeing the overall responsibility for Land and Hotel contracting, including negotiation with suppliers, tenders and management of the preferred supplier programme



  • Monitor performance towards budgeted sales and revenue targets and implement strategies to increase sales or switch sell to ensure uplift in margin
  • Track and maintain a detailed understanding of sales of DTC products by supplier,
    destinations and channel and report to the General Manager DTC and Group Product
    Director along with recommendations to improve
    • Track overrides and implement actions when necessary to hit thresholds (including tactical
    • Measure and communicate product performance both internally and externally
    • Monitor compliance with the Group strategy
    • Manage relationships with globally and domestic preferred suppliers including regular meetings and
    interaction with the relevant Country Managing Directors
    • Take the lead on product innovation and operational development.
    • Support the General Manager by analysing current product and forecasting future trends


Adding value to the business

  • Excellent relationship building skills for new and existing suppliers
  • Exceptional communication skills both internally and externally
  • High levels of initiative
  • Superb organizational skills
  • Ability to work creatively towards deadlines
  • Demonstrate an understanding of Diethelm Travel customer needs
  • Working together at a local team and Group level
  • Expertise: Through product analysis and forecasting
  • Introduce and take the lead on Diethelm CSR projects
  • Develop Diethelm Go local products
  • Develop new family friendly products


Qualifications and experience

  • Applicants with experience in this or similar roles will be preferred
  • Fluent in English with excellent writing skills
  • Fluent in Mandarin is a plus
  • You will ideally have substantial experience working in product in the travel industry
  • You must demonstrate strong commercial acumen and market knowledge


Other considerations

  • This position will require local and international travel
  • You must comply with Company policies and procedures including national work based legislation
  • This position will be reviewed on a regular basis and during your performance appraisal discussion. Any changes to this position must be authorised by your manager in conjunction with Human Resources. HR will keep job descriptions on file.