Golden Week shows Chinese travellers’ changing habits


A record 6 million Chinese are projected to have travelled overseas for their national holiday from October 1-7, according to a Reuters report. The article also said that, according to the China Travel Academy (CTA), a government-backed research institute, total spending during Golden Week by Chinese tourists, both touring within China and abroad, was expected to reach USD 72 billion.


Furthermore, the holiday offered insight into the changing travel preferences of Chinese tourists. For example, the Executive Director of the Travel Industry Council of Hong Kong, Joseph Tung, said that while the number of mainland tour groups fell by 20% from October 1-3, arrivals were actually up 4.8% compared to one year ago, showing Chinese tourists are starting to travel more independently.


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